CAUSED RELATED MARKETING AND CORPORATE SOCIAL RESPONSIBILITY
Keywords:
Key words, Corporate Social Responsibility, Cause Related Marketing, Consumer Behavior.Abstract
Corporate Social Responsibility and CRM, the two terms are not used as interchangeable. Cause Related Marketing is a part of Corporate Social Responsibility. In other words, it is new type of Corporate Social Responsibility in which companies‟ social efforts totally depend on consumers. Many researchers found that it is successful when it is associated with a popular brand and a social problem that consumers aware about it. This paper aimed to understand the Cause Related Marketing as part of Corporate Social Responsibility and its effect on consumer behavior.References
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Global Journal of Multidisciplinary Studies Available online at www.journal.edwin.co.in
Volume 3, Issue 4, March 2014
ISSN: - 2348-0459
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