EFFECTS OF ADVERTISING, BRAND INFLUENCE AND SUBJECTIVE NORMS ON CONSUMER BUYING BEHAVIOUR: WITH REFERENCE TO PURCHASE OF OVER THE COUNTER DRUGS IN CHHATTISGARH, INDIA
Keywords:
..Abstract
In India, the word or the acronym OTC is not recognized as an official description of the non-prescriptive drugs. Any drug that has been authorized by the regulating agency to be sold only by the prescription from a trained regular medical practitioner in known as prescriptive drug. Rest of the drug in India are known as non- prescriptive drug or by the common alias name of over the counter drugs. Drugs and cosmetic act (DCA) of 1940 and the drugs and cosmetic rules (DCR) of 1945 are regulating the manufacturing, importing and sales of drugs and cosmetics in India [8].
Over the counter drugs are allowed to be sold legally in India by the pharmacist without the prescription of RMP. These is a clean categorization of drugs as prescription only drugs and non-prescriptive drugs. The prescription only drugs are those drugs/medicine that have found their place in the schedules H and X of the drugs and cosmetic rule active in India. However there are certain drugs that non prescriptive in nature but are dangerous to be consumed without medical supervision. These drugs have found a place in the schedule G of the rule. The medicine drugs that can be sold without medical prescription in villages under population of 1000 have found their place in schedule K of the drug and cosmetic rule. These are referred to as household remedies and should be not sold to customer frequently.
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