CRITICAL ANALYSIS OF MARKETING STRATEGIES OF NATIONAL INSTITUTE OF ENTREPRENEURSHIP
Keywords:
Entrepreneurship, innovating and marketing strategy.Abstract
The present study is about marketing strategy of training institution in NCR. The case has been taken of National Institute of Entrepreneurship from NOIDA (NCR). Traditional classroom coaching is no more a good avenue to teach the modern tech savvy managers. We not only believe in using advanced learning methods but we firmly believe in innovating new means of teaching that the world could follow. We want it to be like "We innovate and the world follows”. This is more imperative when providing entrepreneurship training. The modern time demands marketing strategy for institutions to attract high ending customer’s .Here customers implies students. The study brings some inherent facts which are traditional from the marketing point of view. However it a high time when institution must draw competitive marketing strategy to survive and grow.References
Marketing Management,12th edition, Philip Kotler, Kevin Lane Kotler, Published by Prentice Hall, USA
Advertising and Integrated Brand Promotion, 4th Edition, Thomas C. O’Guin, Chris T. Allen, Richard J. Semenik, Published by Thomson South-Western Publishing house.
Consumer Behaviour Analysis (critical perspectives on business and management) by G.R Foxall, Published by Routeldge Publishers.
Emotion in Advertising & Promotion, Stuart J. Agres
Trochim M.K. William, 2006, Research Methods, II edition, Biztantra.
Best W. John, Kahn V. James, 2005, Research in Education, IX edition, Prentice Hall of
India Pvt. Ltd.
Websites:
www.wikipedia.com
www.google.com
www.nieindia.in
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