A STUDY ON IMPACT OF MULTIPLEX INDUSTRY OVER CINEMA HALL WITH SPECIAL REFERENCES TO RAIPURCITY
Keywords:
.Abstract
:- Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’. Over the years, spending power has been steadily increasing in India. On an average, 30-40 million respondents are joining the middle class every year.India’s multiplex industry could finally be waking up to profits and a new lease of life.In 2012, the multiplex industry lost out on 150 additional screens as malls across the country weren’t completed on time. India currently has an estimated 9,000 movie screens, of which an estimated 1,500 are multiplex screens. Five national players control 1,072 (or 71 percent) of those screens. The top three players together control approximately 272,000 seats.
key words-
Kinepolis Madrid opened in Spain on 17 September 1998; it is the world's largest cinema complex and has a total seating capacity of 9,200 with 25 screens, each seating between 211 and 996 people.
In 2012, domestic theatrical revenues were estimated to be INR85bn, with the number expected to grow at a 10.8 percent CAGR, to reach INR142bn, by 2017. Multiplex screens dominate new screen addition in India, with an 87-percent share of new screens set up in 2012. Multiplex screens enjoy much better ticket pricing, averaging INR160, compared to single-screen cinemas, which average INR60. This research helps to attain a deep knowledge about the fact that why respondents are ready to pay high price and what makes PVR Cinema different from others.
References
Indian Media & Entertainment industry grew by 12 per cent in
2013 and touched INR 920 billion
says FICCI – KPMG report the times of india
thehindu inanacial express
www. Google .com
www.moneycontrol.com
Downloads
Published
Issue
Section
License
Copyright Notice
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
