AN ANALYTICAL STUDY OF BANK SERVICE AND CUSTOMER SATISFACTION IN BHOPAL
Keywords:
.Abstract
In order to achieving higher levels of quality service in Private banks, banks should deliver higher levels of service quality and in the present context customers’ perceptions are highest in the level of infrastructure facilities of the bank. Owing to the increasing competition in banking, customer service is an important part and bank managers should rethink how to improve customer satisfaction with respect to service quality.
Customer satisfaction has been one of the main concerns of banks of late. This has been necessitated by the stiff competition led by new norms of entrants in banking industry by RBI. Banks are striving hard to offer quality services in a bid to maintain existing customers and persuade new customers
The purpose of this paper is to evaluate the service quality, of bank in Bhopal’s, based on different levels of customers’ perception regarding service quality.
References
Indian Economic Review (March, 2010) Published by Capital Market Publisher India Private Limited, Mumbai, pp 13.
Agarwal O. P., (2007) Modern Banking of India, Chapter 1: An overview of History of Banking, pp 1 – 62.
Aggarwal, R. C., (1986) “Industrial Sickness and its effects on Banks Profitability,” Indian Banking Today and Tomorrow, pp 12 – 34.
Amandeep, (1991) “Profits and Profitability of Indian Nationalized Banks.” (A Thesis submitted to UBS, PU, Chandigarh), pp 46 – 87
Firdos T. S. (2208) Modern Banking Technology, Chapter 2, Technological Change in Indian Banking Industry, pp 38 – 50.
Aggarwal, M.; and Sharma, R. (2005), “Indian Banking: Present and Future”, The Indian Journal of Commerce, Vol.58, No.3, pp.111-121.
Amandeep (1991), Profits and Profitability of Indian Nationalized Banks, A Ph.D. Thesis submitted to UBS, Panjab University, Chandigarh.
Chenhall, R.; and Smith, K.L. (1998), “Adoption and Benefits of Management Accounting Practices: An Australian Study”, Management Accounting Research, Vol.9, No.1, pp.1-19.
Corrigan, J. (1996), “The Balanced Scorecard: The New Approach to Performance Measurement”, Australian Accountant, Vol.66, No.7, pp. 47-48.
Downloads
Published
Issue
Section
License
Copyright Notice
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
