STUDY ON AWARENESS AND USAGE OF BUSINESS ANALYTICS IN SMALL & MEDIUM ENTERPRISES WITH REFERENCE TO PUNE CITY.

Authors

  • Dr. Archana Singh Associate Professor JSPM’s JSIMR, Hadapsar, Pune

Keywords:

Business Analytics, Small & Medium Enterprise

Abstract

Business analytics is a core asset for companies focused to deliver on business objectives of growth and revenue.  On an annual basis, marketers now spend as much as fifty billion dollars for business analytics.  Providing data-driven solutions, business analytics is essential for smarter decisions by helping understand customers and operations.  A dire need of the study is required for the Pune city where the city has grown exponentially in last one decade. The researcher look forth to take this research so as to analyze the requirement of business analytics in HR perspective and the overall effectiveness and efficiency of the companies in Pune. The paper focuses on use on Business analytics in SME and its impact and usage to the HR managers working in the SME. Primarily it focuses on the tools used by SME and the reason for which they use these tools. The tools chosen in the survey are through the quantitative data and the research survey is carried out through online Google forms and telephonic calling. 

References

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Published

2015-01-31

Issue

Vol. 5 No. 2 (2016): JANUARY 2016

Section

Articles

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