IMPLEMENTING STRATEGIESIN THE CORNINDUSTRY INJALISCOAMECAAN INDUSTRY-BASED THEORETICAL APPROACH

Authors

  • José G. Vargas-Hernández Omar Alonso De León Mora M.B.A.; Ph.D. University Center for Economic and Managerial Sciences. University of Guadalajara Periférico Norte 799 Edif. G.201-7, Núcleo Universitario Los Belenes. Zapopan, Jalisco, 45100, México

Keywords:

Value chain, economies of scale, strategy, industry, vertical integration

Abstract

In Ameca, Jalisco greatly influences the corn industry in its economy since much of farmers engaged in the production of this product, in this study the situation of the corn industry are explained in the value chain from production of corn until tortilla production; also the favorable or unfavorable situations in all industries involved in the chain, stability and advantages of companies in the markets are due to market structures where it is and we explained better with the model of the 5 forces of Porter.

researcher selected 200 sampling from Gwalior city; with convenient sampling techniques using statistical tools i.e. reliability, normality and factor analysis. 

 

References

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Published

2015-01-31

Issue

Vol. 5 No. 2 (2016): JANUARY 2016

Section

Articles

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