POLITICS OF GLOBALISATION AND INDIAN WOMANHOOD
Keywords:
commodity, permeability, circumstances.Abstract
The ideological impact of globalization and hegemony of the market has permeated in varying measures the psyche and lifestyle of people belonging to all classes and groups. In such a culture, the material becomes supreme, commodity starts reigning and ultimately becomes the sole determining power. A society is being generated which is confronted by the commodity’s seductive presence at the centre of the material world, and by the commodity’s hegemonic hold over human imagination and desire. With market becoming the predominant force determining the fate of the humanity, identities can now be generated and melted down by the market; they can also be bought and sold in and for the market.
The mass media, which has a deep permeability into people’s psyche, is completely under the dictation of the market. Indian womanhood is, thus, confronted with multifaceted challenges to her definition, identity and dignity in the wake of aforementioned circumstances. The paper seeks to explore the making of womanhood in globalizing India in this context.
References
•Bennett, Oliver. Cultural Pessimism: Narratives of Decline in the Postmodern world, Edinburgh University Press. Edinburgh, 2001.
•Chakravarty, Uma. “State, Market and Freedom of Expression: Women and Electronic Media”, Economic and Political Weekly, Vol. 35, No. 18 (April 29-May 5, 2000).
•Foucault, Michel. The History of Sexuality: An Introduction, tr. by Robert Hurley, Vintage, New York, 1978.
•Gupta, Dipankar. Mistaken Modernity: India Between Worlds, Harper Collins, New Delhi, 2000.
•Hoad, Neville. “World Piece: What the Miss World Pageant can teach about Globalization”, Cultural Critique, No. 58 (Autumn 2004).
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