IMPORTANCE OF COMMUNICATION IN MANAGEMENT
Keywords:
Communication, Soft skills, Hard skills, Modern business concept and Teamwork.Abstract
Communication is a non-stop process and is a vital ingredient for success, both within and outside the workplace. It is a part of “Soft skills”‟, as opposed to domain or technical knowledge, which is a part of “hard skills”. Communication in simple terms is a transfer of information between people, resulting in common understanding between them. Communication is the nerve center of business today. In corporate sector communication skills are more important than technical skill. Modern business is based on teamwork, rather than on individual action. Teamwork require greater coordination and communication. Communication helps to make sense of technology and to manage all this informationReferences
Adler, Ronald B. and Elmohorst, Jeanne Marquardt, communication at work : Princilpes and Practices for the Business and the Professions, McGraw-Hill College 1999. 2. Lesikar, Ramond V. and Flatley, Marie E., Basic Business Communication, TaTa McGraw Hill Publishing, 2002.
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