PRODUCT SALES IN FITNESS CENTERS OF DELHI
Keywords:
Abstract
The purpose of the study was to investigate the data on Product sales to customers in fitness centers of Delhi. The thirty subjects were selected randomly from the fitness centers of Delhi-NCR. The Administrators, Manager, Sales Executive and trainers of the fitness centers were acted as subject of the study. The data was collected through the Self made purposive questionnaire i.e. “Sales Promotion Strategies of Fitness Centers Questionnaire”. Statistical techniques were percentage and mean. The findings, within the limitations of the study, clearly revealed that maximum customers were attracted towards supplements whereas vending machine products were least.
References
Rosenberg, L. J., &Czepiel, J. A. (1984).A marketing approach for customer retention.Journal of Consumer Marketing, 1(2), 45-51.
Parviainen, J. (2011). The standardization process of movement in the fitness industry: The experience design of Les Mills choreographies. European Journal of Cultural Studies, 14(5), 526-541.
Vogel, A. (2006). Franchising your fitness business: as fitness professionals seek exciting ways to grow their business, franchising is making its mark in the industry. IDEA Fitness Journal, 3(10), 46-53.
Downloads
Published
Issue
Section
License
Copyright Notice
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
