AN OVERVIEW OF RURAL MARKETING IN INDIA
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Abstract
"Typically, from an Indian census point of view, rural has been defined with a 'deprivation' orientation, rural being a landmass without access to continuous electricity, water, the stock market. Marketers today define rural as people living a different lifestyle as opposed to that of those who have settled in the bigger cities and towns”.
References
Neeraj Jha, "Gung-ho on rural marketing", The Financial Express, June 19, 2000.
T. P. Gopal Swamy," Rural Marketing, Environment-Problems and strategies, Wheeler Publishing, 1997.
www.hill.com
www.rural naukri.com
www.ideasmakemarket.com
www.managementparadise.com
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