A STUDY ON CONSUMERS’ PREFERENCE FOR SHOPPING AT SHOPPING MALLS WITH REFERENCE TO SOCIO-ECONOMIC CHARACTERISTICS
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Abstract
With the Paradigm Shift in Business, the concept of Shopping at Shopping Malls has become the new trend. Various Foreign Brands and their availability under one roof has changed the consumers’ preference for shopping at malls than from Local and traditional retailers. While this change is apparent, the research that investigates consumers’ Behavior with regards to their Socio-Economic Characteristics has not developed much. The present Study entitled “Factors influencing Consumers’ preference for shopping at shopping malls with reference to Socio-Economic Characteristics” aims at finding various factors responsible for influencing the consumers’ Behavior for shopping at malls than at Traditional Markets. The survey is conducted on 170 respondents selected at Random from North Country mall Near Kharar, Elante Mall, Centra Mall and from Local Traditional Markets at Chandigarh and Kharar.
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http://www.pezzottaitejournals.net/index.php/IFRRBP/article/view/6
http://www.lib.dr.iastat.edu/cgi
http://www. indianmba.com/Occasional_Papers/OP9/op9.html
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