Value Engineering – An Effective Tool for Effective Organizational Behaviour

Authors

  • Dr. Kirti Diddi Dr. Kirti Diddi (MBA, LLB, Ph.D. (Management Studies)) Asstt. Professor, Deptt. of Commerce and Management Studies & Coordinator, Internal Quality Assurance Cell (IQAC)

Keywords:

Competitive advantage, Value Engineering, Organizational culture

Abstract

Choosing a win-win strategy to sustain competitive advantage has always been a major concern for organizations. One of the options, is, „organizational culture‟ as a hi-impact leadership strategy. Organizational culture comprising of values, beliefs and behavior formulates the organizational „persona‟, distinguishing it from competitors. The onus of engineering values transmitted throughout the organization is upon its leaders. In times of crises, it is these values which determine whether the crises will result in a period of intense learning behavior with value engineering, or, a disastrous end. The quality of value engineering determines the quality of organizational culture. It enables, inter-alia, higher productivity, initiating change without employee tears, minimizes attrition, enhances HR capacity, customer satisfaction and so on. A crucial variable in the success equation, it empowers the business with a competitive edge, leading to competitive advantage, providing substantial reason for the internal and external stakeholders to form a valued association with a „great‟ organization.

References

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Pillai, Radhakrishnan (1971) Corporate Chanakya: Successful Management The Chanakya Way, New Delhi: Jaico Publishing House.

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Published

2014-04-30

Issue

Vol. 3 No. 5 (2014): April 2014

Section

Articles

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