HEALTH TOURISM: AN EVALUATION OF THE ATTITUDE OF HEALTH TOURISTS TOWARDS THE SERVICES OF HEALTH TOURISM PROVIDERS OF KERALA
Keywords:
Abstract
Kerala has enormous potential to emerge as one of the world’s best health tourism destinations. Its splendid flora and fauna, beaches, back waters; festivals etc. have the ability to lure more and more tourists. It is capable of becoming a heaven for wellness tourists by highlighting holistic treatments such as Ayurveda, spa, yoga, meditation, naturopathy etc. Emergence of accredited multi speciality hospitals gives boost to medical tourism. Health tourism is not a one time business. Satisfied health tourists will recommend Kerala as a health tourism destination to their nearby. Hence health tourism providers should try to maintain service quality.
References
,
Downloads
Published
Issue
Section
License
Copyright Notice
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.