HEALTH TOURISM: AN EVALUATION OF THE ATTITUDE OF HEALTH TOURISTS TOWARDS THE SERVICES OF HEALTH TOURISM PROVIDERS OF KERALA

Authors

  • Dr. Jyothis T Assistant Professor, Department of Commerce St. Thomas College, Kozhencherry

Keywords:

Abstract

Kerala has enormous potential to emerge as one of the world’s best health tourism destinations. Its splendid flora and fauna, beaches, back waters; festivals etc. have the ability to lure more and more tourists. It is capable of becoming a heaven for wellness tourists by highlighting holistic treatments such as Ayurveda, spa, yoga, meditation, naturopathy etc. Emergence of accredited multi speciality hospitals gives boost to medical tourism. Health tourism is not a one time business. Satisfied health tourists will recommend Kerala as a health tourism destination to their nearby. Hence health tourism providers should try to maintain service quality.

References

,

Downloads

Published

2016-06-30

Issue

Section

Articles