RURAL STUDENTSANDMOBILE APPLICATIONS: STUDY ON THE USAGE OF SOCIAL MEDIA APPLICATIONS BY RURAL STUDENTS IN SALEM, TAMIL NADU

Authors

  • R. Venkatesh Aravindh Research Scholar, Department Of Journalism And Mass Communication, Periyar University, Salem, Tamil Nadu, India

Keywords:

Abstract

Slyvia, Cho et.al(2013) said in their study 'User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media' that there is a lack of agreement on what social media is. From an instrumental aspect, social media is defined as online resources that people use to share content: video, photos, images, text, ideas, insight, humor, opinion, gossip, news. Emphasizing people‘s behaviors when engaged in social media, social media is also defined as the means for any person to: publish digital, creative content; provide and obtain real-time feedback via online discussions, commentary and evaluations; and incorporate changes or corrections to the original content.

References

Chou, A. & Chou, D. (2009). Information system characteristics and social network software adoption. Proceedings of the SWDSI conference, (pp. 335-343).

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Sherman, Erica, (2011), "Facebook Addiction: Factors Influencing an Individual's Addiction". Honors Thesis Program in the College of Management. Paper 5.http://scholarworks.umb.edu/management_hontheses/5

Slyvia, M., Cho, Lee (2013). User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media, Retrieved fromhttp://www.ojcmt.net/articles/34/349.pdf

Williams, A. & Merten, M. (2008). A review of online social networking profiles by adolescents: implications for future research and intervention. Adolescence, 43 (170), pp. 253–274.

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Published

2016-09-30

Issue

Vol. 5 No. 10 (2016): SEPTEMBER 2016

Section

Social Science & Humanities

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