TELEVISION ANDYOUNG POPULACE: IN THE MIDST OF NEW MEDIA DEVELOPMENTS TELEVISION STILL A DESIRED MEDIUM FOR YOUNG POPULATION IN TAMIL NADU
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Abstract
With reality TV being so popular, ordinary people are getting chance to show their talents in front of the world. People always want to see sometimes different on television screen. Interesting scripts and creative ideas ensured that reality shows had their fan following. Today there are many kinds of reality shows on Indian TV screen. Sinichi Shimizu (1993) in her study found that MTV programmes are changing the entire music scene in Asia. Multinational rock music or world music is becoming the mainstream popular music among the youth in Asia, while the traditional style is becoming obscure and obsolete. Unnikrishnan and Bajpai (1996) found in their study that about 48% upper class and 62% middle-class Indians watch Television for more than two hours per every day.
Fatima (2000) suggests through research that TV has a long-term effect on people's thinking. Therefore, instead of glamorization, portrayal of crime and commercialization, positive trends need to be introduced on the TV channels in order to save our values.
Bukhari (2002) concludes that the youth is getting liberated ideas regarding the placement and position of women in the society.
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