AN ANALYSIS: - SCOPE OF ONLINE MARKETING

Authors

  • Om Prakash Research Scholar (Management), AISECT University, Bhopal

Keywords:

internet, optimization traditional.

Abstract

The Internet era has thrown open a new pathway for today's marketing. The Internet has made all traditional modes of business outdated and generated amazing new possibilities in business. Online marketing or internet marketing - a combination of marketing acumen and technology - uses the Internet as a medium to advertise and sell services and goods. Online marketing includes affiliate marketing, search engine marketing including search engine optimization, article marketing, blog marketing, pay-per-click advertising, and e-mail marketing .this research paper focused on scope of online marketing in wide range.

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Published

2014-05-31

Issue

Section

Articles