“I WANT THIS CANDY”- A STUDY SHOWING IMPULSIVE BUYING BEHAVIOR OF CHILDREN

Authors

  • AKSHAY PATIDAR Assistant Professor, School Of Business and Management Jaipur National University, Jaipur

Keywords:

Abstract

This article is relevant to our study of impulse buying behavior in confectioneries as it depicts the various reason for shoppers’ trying out what actually goes into the minds of the consumer when they enter a shop and make a purchase, the triggers and motivations for such behavior. We aim, through our research, to find out what factors tend to convert a routine shopping trip into an impulse buying experience. (Reed, 2006) The paper here explains the buying behavior of children which we can call as impulsive purchase of children after getting influenced by several factors like packaging etc. Basically this paper focuses on the impulsive purchase of confectionaries by the children. Data collected for the analysis is from shops and malls by mall intercept techniques. In addition to observation, parents, elders or the grandparents were interviewed who were accompanying child.

References

Confectioner Magazine. (2004, June 1). Confectioner's exclusive 2004 Annual Chocolate/Candy Purchasing Survey. Retrieved March 15, 2011, from Allbusiness: http://www.allbusiness.com/manufacturing/food-manufacturing-sugar/169818-1.html

Jalees, T. (2009). An Empirical Analysis of Impulsive Buying Behavior. 10th International Business Research Conference, World Business Institute. Dubai: World Business Institute, Australia.

Kacen, J. J., & Lee, J. A. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal of Consumer Psychology .

Reed, W. (2006). Confectionery products are habitual purchases: shopper research shows that shoppers select their favourite confectionery with a cursory glance at best. Retrieved March 15, 2011, from Free Library: http://www.thefreelibrary.com/

Rook, D. W., & Hoch, S. J. (1985). Consuming Impulses. Advances in Consumer Research , 12, 23-27.

Tirmizi, M. A., Kashif-Ur-Rehman, & Saif, M. I. (2009 ). An Empirical Study of Consumer Impulse Buying Behavior in Local Markets. European Journal of Scientific Research , 28 (4), 522-532.

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Published

2016-12-31

Issue

Vol. 6 No. 1 (2016): DECEMBER 2016

Section

Articles

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