CONSUMERS SWITCHING BEHAVIOUR IN INDIAN TELECOM SECTORS
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Abstract
Indian mobile market is one of the fastest growing markets and is forecasted to reach 'billion plus' mobile users by 2016. It is the second largest market in the world after China. Due to liberal policies of the Government the availability of a number of telecom subscriber and varied tariff rates lead the consumers to switch the service provider. The mobile number portability make easy to switch from one service provider to another without changing number. The aim of the present study is to investigate the impact of length of relationship, customer satisfaction and customer loyalty on customer switching intentions.
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