COMPARATIVE ANALYSIS OF FAST MOVING CONSUMER GOODS: AN EMPIRICAL ANALYSIS OF CADBURY AND NESTLE

Authors

  • Dr. ANAND KUMAR SHRIVASTAVA Assistant Professor, Amity Business School, Amity University, Gwalior

Keywords:

Abstract

:- The purpose of this paper is to explore various factors which affect the preference of the consumers for any particular brand. In this paper, two companies are taken into consideration Cadbury India and Nestle. It examines the market share of each company and the ultimate objective is to determine which brand of products should be procured in order to increase sales. The study involved the analysis with the help of the information obtained from Anand Metro Mart Pvt. Ltd.  and the response of the respondent. In order to know about the sales scenario, it also involves the calculation of average sales. Hence, result is obtained from this detailed study regarding the preference of the customers towards Cadbury and Nestle chocolates.

References

Kannappan, S. and M. Anand Shankar Raja (2015), “ A Brief Analysis on Consumer Preference Towards “Green Tea” Considering Senior Citizens of Tamil Nadu as Respondents”, EXCEL International Journal of Multidisciplinary Management Studies ISSN 2249- 8834 EIJMMS, Vol.5 (6).

Koren, S. (2015), “The Impact of Consumer Attitudes towards Chocolate Products with Sustainability Labels on Buying Process”, in a Joint International Conference on Technology, Innovation and Industrial Management.

Mythili S. and Sowmiya, G. (2013), “Consumer Behaviour and Brand Preference of Chocolate in Thanjavur District”, International Journal of Engineering and Management Research, Vol-3, I-3, ISSN No.: 2250-0758.

Patnaik, B. C. M. and Sahoo,Pradeep Kumar ( 2012), “An Empirical Study on Consumer Behavior towards Cadbury’s India Ltd. and Nestle India Ltd.” (A Case Study of Male and Female of Cuttack and Bhubaneswar of Odisha), TRANS Asian Journal of Marketing & Management Research Vol.1 Issue 1.

Sugandhishanmugapriya, B. and Suganya, M. ( 2016), “Consumer preference towards Cadbury Dairy Milk Chocolate in Theni District”, IRACST – International Journal of Commerce, Business and Management (IJCBM), ISSN: 2319–2828, Vol. 5, No.1.

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Published

2016-02-29

Issue

Vol. 5 No. 3 (2016): FEBRUARY 2016

Section

Articles

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