THE STRATEGIC ADVANTAGE OF B2B BRANDING
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Abstract
In this article the B2B advertising, branding and its strategic advantage is being discussed. The paper throws light on the growth of E commerce/ E business and the increasing interest of marketing managers of Business of Business towards branding, promoting and adverting their products. Over the last few years lot of innovations have taken place in Business to Business market and the importance of branding and advertisement have gone to higher levels and are driving the organization from the front . Not only this but the core strategy group of the organization have been taking lot of interest in branding and its long term affect on the performance of the Organization.
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