PRINT MEDIUM EXPOSURE AMONG YOUTH IN ANANTNAG J&K
Keywords:
Abstract
In the era of communication revolution where each and every life affair seems irrelevant without the media technology, communication plays a pivotal role. There is a paradigm shift in media consumption habits of people as they are becoming more and more active participants in the process of communication rather than being passive receivers of mass media messages.
The present paper includes the results of a research carried out to analyze the accessibility, usage patterns and socio cultural implications of print medium among youth in District Anantnag of J&K state. The paper illustrates the extent of media penetration in the lives of people more specifically among youth of Anantnag.
For the accomplishment of objectives of the study, Kashmiri youth (15-30 yrs of age) within the boundaries of Anantnag have been selected. Keeping in view the legth and breadth of the district, it was humanly impossible to reach each and every nook and corner of the district. So for drawing a representative sample stratified sampling was employed by the researcher followed by random sampling. The total sample size was 300 youth selected from the six tehsils of the district.
The study has revealed that print medium has penetrated in each and every life affair of people in Anantnag District of J&K and it serving multidimentional functions in the area ranging from news to sports.References
Kothari C.R, Research Methodology- Methods and Techniques (2001), New Age International (P) Limited, Publishers.
Cottle Simon, Hansen Anders, Negrine Ralph, & Newbold Chris, Mass Communication Research Methods, Macmillan Press Limited.
Guido H. Stempel III & Bruce H. Westley, Research Methods in Mass Communication, New Jersy:Prentice hall, 198107632. Page no. 144.
Sikka S.K, Mass Media & Communication in Twenty First Century, Cyber Tech Publications, 4264/3 Ansari Road, Daryaganj, New Delhi.
Yadav K.P. , Social Effects of Mass Media, Adhyayan Publishers & Distributers, New Delhi.
Mcquail. M., & Curran, J. (2002). Media and power. New York, Routledge.
McQuail Denis: mass communication theory, sage publications London, 4th 2004.
http://www.goodintentionsbook.com/mass-media-world.html, retreived on july, 2017
http://en.wikipedia.org/wiki/Newspaper_circulation, retrieved on june 04, 2017
http://www.goodintentionsbook.com/mass-media-world.html, retrieved on june 28, 2017
http://www.medscape.org/viewarticle/569353, retrieved on june 02, 2017
http://en.wikipedia.org/wiki/Communications_in_India, retrieved on june 05, 2017
Census of J&k, 2011
District information office, Anantnag
http://en.wikipedia.org/wiki/Mass_media, retrieved on may 08, 2017
http://en.wikipedia.org/wiki/Youth,retrieved on may 13, 2017.
http://en.wikipedia.org/wiki/social_survey, retrieved on june 07, 2017.
http://en.wikipedia.org/wiki/questionnaire, retrieved on may 03, 2017
Published
Issue
Section
License
Copyright Notice
Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.
Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
