SUSTAINABLE MARKETING: AN UMBRELLA OF GREEN, SOCIAL AND CRITICAL MARKETING

Authors

  • Renu Yadav Assistant Professor, IIMT, IP University 16X, Karkardooma Institutional Area, Delhi-92

Keywords:

Abstract

Prime Minister Narendra Modi’s ambitious “make in India” campaign is aimed at making India a manufacturing hub and the government is pulling out all the stops for ensuring a smooth sailing for investors. Creating healthy business environment for the investors will be possible only when the administrative machinery is efficient. It brings out the several challenges in front of regulatory bodies.

Also it brings challenge in the manner that customers, employees and investors tend to favor companies that are perceived to be socially and environmentally responsible or those who are sustainable. We are going to deal with many aspects of sustainability. We are going to deal with many aspects of sustainability. This paper is an endeavor to make clarity on the aspect of sustainable marketing and its related issues. This article is largely a literature review and a critique (bordering on rebuke) of marketing researchers.

References

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Issue

Published

2017-07-31

Issue

Vol. 6 No. 8 (2017): July 2017

Section

Articles

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