AN EVALUATION OF AWARENESS OF CONSUMER PROTECTION ACT AMONG WORKING WOMEN – WITH SPECIAL REFERENCE TO LOWER INCOME GROUP
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Abstract
With globalization and liberalization, there have been formulation of new policies and provisions. With various brands coming up and number of varieties of products introduced, there is a need for regulations and jurisdictions. The government of India framed the Consumer Protection Act 1986. However, it has been seen that the women in India are not aware of this act. Women are the ones who are seen most in the market or shopping mall. This paper tries to search that to what degree the women are aware of the consumer rights and how often they use their rights. A questionnaire has been framed and distributed among 100 women in Jaipur city. The women contacted for the survey are mainly maids and women below the poverty line who are working. Out of 100 only 89 could be utilized. Standard Deviation has been used to determine the level of awareness among women. The paper focusses on finding why women do not get aware of their rights as a customer and also how they can be made more aware.References
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