MEMBERS PARTICIPATION TOWARDS GENERAL CO-OPERATIVE MARKETING SOCIETIES
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Abstract
Proper co-operation of members among general co-operative marketing society should provide guarantee to deliver all surplus produce of the members of the society. Through this way society can be assured to get a sufficient volume of business. But failure to provide expected benefits to members is a major limitation of general co-operative marketing society that paved the way to depend on other marketing outlets. The study found that inefficient business methods adopted by general co-operative marketing society is the major weakness. Society cannot compete with private business without adopting effective business methods. As a result member’s participation towards general co-operative marketing societies goes on decreasing.References
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