RETAIL SECTOR IN INDIA: ISSUES AND CHALLENGES
Keywords:
much more, Liberalization, SuperiorIntroductionAbstract
“This is a historical moment. This is a challenging moment. The market dynamics of the retail business is bound to change.” - Kishore Biyani In this era of LPG i.e. Liberalization, Privatization and Globalization if we talk about Retailing then the battle for every single pie becomes much more fierce. Retailing is the set of business activities that adds value to the products and services sold to the consumers for their personal or family use. Often people think of retailing only as the sale of products in stores. But retailing in the present scenario is not only limited to the sale of goods and services; but retailing also includes creating, communicating and delivering Superior Customer Value. Traditionally, retailing in India can be traced to the emergence of the neighborhood ‘Kirana’ stores catering to the convenience of the consumers. 1980s experienced slow change as India began to open up economy.References
BIBLIOGRAPHY Secondary source of data is used to understand Retail Sector in India : Issues and Challenges
Business World, Indian Retail Forum 2010. (Pg: 1 to 5).
Business Today, Edition- June 4, 2006. (Pg: 92, 93, 94, 96).
Retail Scenario in India- Unlimited opportunity- CII.
India Retail Sector Analysis - Publish Date: April 2010.
JIMS 8M, Magazine, 2010 Edition. (Pg: 4, 5, 6).
Retailing Management- By Levy, Weitz. (Pg: 6, 7, 164, 165).
Retail Multinationals and Globalization – By Alan M. Rugman (Pg 79 – 95).
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