IMPACT OF E-COMMERCE ON TRADITIONAL FLEA MARKET: A CASE STUDY OF JAMIA NAGAR, NEW DELHI

Authors

  • Dr. D.K. Dhusia

Keywords:

Flea market, traditional business, e-commerce, internet

Abstract

A flea market is a street market wherein vendor sell goods and service in outdoor in lieu of payment of minimal rent to the owner of the shop where they sell product. In Delhi this market is very popular as it sells product of different quality from low to high at bargaining price. One of the prominent feature of these markets are that consumers from all walks of life visits these market bargain to buy goods and services. These markets are held in various places of Delhi on different days in a weekly. However, with the rapid development of Internet technology uses and improvement of E-Commerce, traditional business institutions and unorganized sectors of India like flea market are impacted. Against such a backdrop, the present study has been undertaken to examine through ANOVA and t-test statistic the positive or negative effect of e-commerce on flea market and convenience and easiness of e-commerce over flea market.

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Published

2015-03-30

Issue

Vol. 4 No. 4 (2015): MARCH 2015

Section

Articles

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