TikTok Economics
Keywords:
TikTok, Culture, Technology, Social Media, PEST analysisAbstract
New, improved and personalized products are always welcomed by the early adopters in the growing markets. The same story has been repeated with TikTok when they surprise social media users with new avenues in the social platform. The company got the fine dancing tune with Indian customers which resulted in TikTok’s overwhelming success in Indian market. All of a sudden company started facing the heat of Indian Consumer. The case discuss about the cultural misinterpretation of the company about Indian market. TikTok felt the jolt for not following the socio-cultural norms of the country while fitting in the country’s legal framework or in other words took advantage of the ambiguous legal policies. It is a classic case of a product rejection by countrymen for not appropriately understanding the market forces.
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