TRAVEL E-TAILING: FACTORS INFLUENCING THE SUCCESS OF E-TAILING

Authors

  • MR. AMIT KUMAR UPPAL MS. SNEHADWIVEDI Assistant Professor in Tourism Department AdityaCollege,Gwalior(M.P.)

Keywords:

E-Tailing, Travel Reservation, Travel Online Giant-travel Website, Travel Decision

Abstract

The genesis of Internet has completely modified the world around us. It has given a revolutionary impact on trade and commerce by recasting our stereotype definition of doing business. In the past few years it has revamped the way of business& emerged as a powerful platform for E-Tailing. In India, E- Tailing is still in its embryonic phase with lots of opportunities, threats and challenges. E-tailing has marked an impact on various sectors like Apparels, Consumer Durables etc. It has become the battleground for the various Indian & global players.E-Travel is one of the fastest growing categories of E-Tailing. It initially started with just the reservation for flights but now it has acquired a wider view by merging tourism & hospitality into it. Activities like getting a seat reserved in flight or railways, booking a cab, get a room booked in a hotel, reserve a seat in some amusing show and many more are becoming the inseparable part of E-tailing. Many Travel online giants are grabbing the opportunities in the flourishing business of travel E-Tailing and proving themselves as the leader of the market which is the obvious result of emerging chances of the Travel and Tourism. The paper focuses on E-tailing in travel & tourism & the factors that are affecting the consumers while making a purchase on any E-travel website. It is an attempt to evaluate the various factors which are responsible for satisfaction of consumer in choosing E-Tailing as their preference in Travel. The findings are also based on understanding and overcoming the challenges facing by the E-Tail Business with respect to Travel decisions.

References

Dawn, S. K. (2011). E-TAILING IN INDIA: ITS ISSUES, OPPORTUNITIES AND EFFECTIVE STRATEGIES FOR GROWTH AND DEVELOPMENT. International Journal of Multidisciplinary Research, 1(3). Retrieved from http://www.zenithresearch.org.in/images/stories/pdf/2011/July/9%20SUMAN%20E-tailing_Paper.pdf

Malhotra, B. (2014). E-Business: Issues & Challenges in Indian Perspective. Global Journal of Business Management and Information Technology, 4(1), 11-16. Retrieved from http://www.ripublication.com/gjbmit/gjbmitv4n1_02.pdf

Jensen J.M. Travellers’ Intentions to Purchase Travel Products Online: The Role of Shopping Orientation.

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Published

2014-11-30

Issue

Vol. 3 No. 12 (2014): NOVEMBER 2014

Section

Articles

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