A REVIEW ON IMPACT OF VIRAL MARKETING

Authors

  • Deepti Goel Assistant Professor Department of Commerce Ram Lal Anand College (Eve) University of Delhi, New Delhi
  • Geeta Devi Assistant Professor Department of Commerce Shaheed Bhagat Singh (Evening) College University of Delhi, New Delhi

Keywords:

JEL- M310.

Abstract

Viral marketing is the upgraded form of word of mouth marketing. It harnesses the advantage of modern technologies like mobile sms, emails, online blogs, review sites, social networking sites etc. It is widely adopted form of marketing these days. This paper reviews the literature on the impact viral marketing creates on brand awareness, credibility of the company, sales etc. Secondary sources of data are used like journals, books and articles. Paper is concluded by managerial and research implications.

References

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Feb 2014

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Published

2014-02-28

Issue

Vol. 3 No. 3 (2014): FEBRUARY 2014

Section

Science

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