“CONSUMER SATISFACTION IN COMMERCIAL BANK SERVICES, WITH SPECIAL REFERENCE TO BHOPAL, MADHYA PRADESH, INDIA”
Keywords:
liberalization, satisfaction, AnalyzeAbstract
The Indian Banking Industry has undergone radical changes due to liberalization and globalization measures undertaken since 1991. Today, Indian Banking Industry is one of the largest industries in the world. There has been a great surge in efficient customer services. A highly satisfied and delighted customer is a very vita and non-financial asset for the banks in the emerging IT era. The curtsey, accuracy and speed are like a crown factors for a bank. This research paper will help to Analyze what is relevant to a successful banking relationship, so that Commercial Banks of Bhopal can achieve and maintain customer satisfaction in the new climate; and identifying and commenting on what we see as the key actions that bank must take to retain and expand their customer base in this challenging and increasingly sophisticated market.
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