A COMPARATIVE STUDY OF WORKING CAPITAL MANAGEMENT OF DABUR INDIA AND MARICO

Authors

  • Hiral Desai Dr.Vigna Oza Assistant Professor, Smt. M.P.Patel College of Commerce & Center for Professional Courses, Kadi, Kadi Sarva Vishvavidhyalaya, Gandhinagar, Gujarat, India. Principal, Ashvinbhai A. Patel College of Commerce, Gandhinagar Kadi Sarva Vishvavidhyalaya, Gandhinagar, Gujarat, India.

Keywords:

Working Capital, Profitability, Liquidity, Risk, Dabur India, Marico

Abstract

Working capital is the life blood of any business. The management of Working Capital is one of the most important and challenging aspect of the overall financial management. Only more effective and efficient management of working capital can ensure survival of a business enterprise. Working Capital Management is concerned with the management of the Current Assets and Current Liabilities and the interrelation that exists between them. The purpose of this study is to investigate the impact of working capital management on profitability, liquidity & risk on the Dabur India & Marico. The data has been collected from secondary sources and various statistical tools like average, Spearman’s coefficient of correlation and accounting technique such as ratio are used in this study. The study reveals that there is a positive relationship between profitability and risk as well as negative relationship between liquidity and profitability.

References

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Link

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Published

2015-06-30

Issue

Vol. 4 No. 7 (2015): JUNE 2015

Section

Articles

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