A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES
Keywords:
Customer, Relationship, Management, Loyalty, Satisfaction, Retention.Abstract
Customer Relationship Management is one of the most talked topics in the industry today and for good reason. CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. Customer Relationship Management (CRM) is about finding, getting, and retaining customers. CRM is at the core of any customer- focused business strategy and includes the people, processes, and technology questions associated with marketing, sales, and service. In today’s hyper-competitive world, organizations looking to implement successfulCRM strategies need to focus on a common view of the customer using integrated information systems and contact center implementations that allow the customer to communicate via any desired communication channel.
The study is conducted by using many of the customers of STOPAK by considering their responses. The customers of STOPAK are spread all over the world. So, it was bit tough to contact those customers but then I carried on my project work through distribution of questionnaire to the customers of STOPAK while they had all gathered for meeting in the company, and hence it was helpful and I was able to get the response and study the Customer Relationship Management Strategies of the company.
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