CUSTOMER PREFERENCE AND SATISFACTION OF VARIED MOBILE USERS IN SAGAR CITY

Authors

  • Mohd.Ashfaq Siddiqui Assistant Professor ,Infinity Management & Engineering College Sagar MP

Keywords:

growing, increase, availability, consumers

Abstract

Indian mobile market is one of the fastest growing markets and is forecasted to reach 868.47 million users by 2013. India has seen rapid increase in the number of players which caused the tariff rates to hit an all time low. This allowed the players to target the low income population thereby increasing the market share. The availability of a number of subscriber options for consumers and varied tariff rates of each player, lead the consumers to switch between service providers. The objectives of the study are to find the factors that influence the consumers in switching the service provider and to delve into finding out the likeliness of switching the service provider.

References

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Published

2015-06-30

Issue

Vol. 4 No. 7 (2015): JUNE 2015

Section

Articles

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