Intuition and Strategic Decision Making – a study of health care sector in Uttarakhand, India
Abstract
Purpose- Intuition is a way of knowing without conscious reasoning. Rational thinking allowsthe person to take decision on the basis of certain data and calculations. There are occasions
where rational thinking does not suffice for decision making. Top level executives rely on their
intuition to solve complex problems where rationality cannot help.
Design/ Methodology/ Approach- This research paper employ ex post facto research design.
Questionnaire has been used to collect data from the doctors.
Findings- Results revealed that, there was a significant association between intuition and
intuitive strategic decision making.
Originality Value- Two traditional theories in decision making includes analytical and intuitive
decision making. Though intuition is used in decision making and could be of importance for
the whole decision making process, there is not much field research performed on this subject.
This present paper strives to empirically test the impact of intuition in strategic decision making.
References
Agor, W.H., (1986), ―The logic of
intuition: how top executives make
important decisions‖, Organizational
Dynamics, vol.14,p.5-18.
Barnard, C.I.,(1938), ―The
Functions of the Executive‖, Harvard
University Press.
Cooper, R. and Sawaf, A. (1997),
―Executive EQ : Emotional
Intelligence in Business‖, Orion
Business Books.
Limit “Low” “Moderate”
Upper
Limit
Average-1S.D 124 Average+1 S.D 148 Maximum Score 170
S.D.M
Lower
Limit
Minimun Score 22
Upper Limit of
“Low”
Upper Limit of
“Moderate”
Upper
Limit
Average-1S.D 62 Average+1 S.D 80 Maximum Score 110
Downloads
Issue
Section
Articles
License
Submission Preparation ChecklistSubmission Preparation Checklist
Before proceeding with your submission, please ensure that you have completed the following checklist. All items on the list must have a checkmark before you can submit your manuscript:
