NEED OF STRATEGIC MANAGEMENT IN CORPORATE SECTOR

Authors

  • Dr. Manoj Kumar Jain Director, Manjula K Ponda College of Bussiness and Management

Keywords:

expansion, supply, opportunity.

Abstract

The word 'strategy' refers to plan or course of action or a set of decision making rules forming a pattern or creating a common thread.lOVlfred D.Chandler defines 'strategy' as "the determination of the basic long-term goals and objectives of an enterprise and the adoption of the courses of action and allocation of resources necessary for carrying out these goals. This paper examines the success in corporate sector through strategic management. In recent times world economy has witnessed a lot of dynamism and challenges.

References

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Breja. S. K (2007). Creating Competitive Edge Looking Beyond Competition. Management Dynamics, Vol. 7(1). pp 17 -31.

List F (1856), The National System of Political Economy. Philadelphia, JB

Lippincott and Co. Kathuria Sanjay (1996), “Competing through technology and Manufacturing”, Oxford University Press,.Langlois, Richard (1992), "Transaction-cost Economics in Real time Industrial and Corporate Change 1(1): 99-127.

Narayanan, K (1998), "Technology Acquisition, De-regulation and Competitiveness: A study of Indian Automobile Industry", Research Policy, 27(2), 215-228. 6.Penrose, Edith (1959/1995), The Theory of the Growth of the Firm.

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Published

2015-10-31

Issue

Vol. 1 No. 9 (2015): October 2015

Section

Articles

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