CUSTOMERS’ PERCEPTION TOWARDS ONLINE SHOPPING

Authors

  • Dr. Kamaljeet Bhatia

Keywords:

consumer, Perception, Consumer Perception, Purchase intention, online shopping, Online Security.

Abstract

Online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Nowadays, the rapid development of the Internet and its effect on daily life has introduced a new consumer profile which is referred to as the 'online consumer'. Such consumers are affected by different factors and they have different purchasing habits with respect to traditional consumers. This paper analyzed the different issue of online shopping. The research aims to provide theoretical contribution in understanding the present status of online shopping. The Study Discuss the consumers, Perception online shopping. Paper also identifies the problems face by the consumers when they want to accept internet shopping. Present paper is a expressive study based on the detailed review of earlier pertinent studies related to the various concepts of online shopping to discover the concept of online shopping. Solitude and safety risk emerges regularly as a reason for being cautious about internet shopping. The originality of our paper stems from highlighting a future research agenda for consumers' online purchase intentions.

References

http://analogik.com/article_analysis_of_consumer_behaviour_online.asp

http://www.essays.se/essay/e1fb0c636f/

http://www.tealeaf.com/Harris/

 Anders Hasslinger, et al, “Consumer Behavior in Online Shopping,” Kristiand University Department of Business Studies,2008

 Rajasee Rege, “What influences online shopping behavior of consumers? Usability vs. Security perspective,” Indiana University, Bloomington, School of Informatics, 2007

 Efthymios Constantinides,” Influencing the online consumer’s behavior: the Web experience,” Internet Research Volume 14 · Number 2 · 2004 · 111-126

 Bellman et al., “The relationship among demographics, personal characteristics, and attitudes towards online shopping,” Journal Of Consumer Marketing, 1999

 Scott M. Smith et al., “Online shopping in context of Diffusion of Innovation theory,” Internet Research , 2008

 Bikramjit Rishi, “Study on Online shopping,” International Journal of Electronic Commerce, 2010

Downloads

Published

2020-09-30

Issue

Vol. 6 No. 8 (2020): SEPTEMBER 2020

Section

Articles

License

Submission Preparation Checklist

Submission Preparation Checklist

Before proceeding with your submission, please ensure that you have completed the following checklist. All items on the list must have a checkmark before you can submit your manuscript:






Note: All items on this checklist must be checked before you can proceed with your submission. Failure to complete any item may result in a delay in the submission process.