Role of Folk Media in Propagating the Messages for Health Promotion

Authors

  • Dr. Ankur Yadav Dr. Rajesh Kumar

Abstract

The term Communication refers to a social process the flow of information, the circulation of ideas and propagation of thoughts. The role of communication in the health and family welfare programme is to help, motivate people to accept the idea: the ultimate aim of communication inputs is to bring about change in behavior. The IEC input is a three channel media network: Mass Media, Mid Media including folk Media and Inter-personal communication. A strategy is a particular combination of resource within a administrative framework to achieve goals of influencing audience behavior in the desired direction. In India there have been no detailed exercises in evolving comprehensive IEC strategy, particularly for the unreached areas

References

Mathiyazhagan, T. (2008). Application of CIP and its effect on the Behavioral patterns of tribals towards Health care Programmes in Mandla District of Madhya Pradesh; National Institute of health Family Welfare.

Malik M. (1982). Communication and society; Traditional Forms of Communication and the Mass Media in India. Communication and Society, 13: 105-107

Optional Module 7A; traditional media; Introduction to traditional Media; chapter 25.

http://train-srv.manipalu.com/wpress/?p=114728

Lent, A. John; Grassroots Renaissance: the increasing importance of Folk Media in Third World Nations; Temple University.

http://www.yakshagana.com/re-apr02-1.htm

Chiovoloni M. (2004). The interactive power of local and traditional communication systems; Ilea Magazine: 1-4.

Mathiyazhagan T., Kaur J., Ravindhar M. and Devrani G.P. (2015). Traditional Media of Communication. International Journal of Social Science, 4 (1): 159-169

Downloads

Published

2019-03-30

Issue

Vol. 5 No. 2 (2019): March 2019

Section

Articles

License

Submission Preparation Checklist

Submission Preparation Checklist

Before proceeding with your submission, please ensure that you have completed the following checklist. All items on the list must have a checkmark before you can submit your manuscript:






Note: All items on this checklist must be checked before you can proceed with your submission. Failure to complete any item may result in a delay in the submission process.