Internet Users’Perception Scale

Authors

  • Dr. Rakshita Puranik

Keywords:

Internet Users', perception, Internet advertisement

Abstract

Global advertisers are turning to online advertising to attract the customer with the unique and versatile capabilities of the Internet. The study systematically develops and empirically validates a scale to measure and provide more detailed information about the internet users’ perception towards internet advertising. The primary data of the study were collected from the internet users’ from the Indore city. The secondary data needed to support the study were also collected from sources like online publications, journals, magazines, newspapers, books, etc

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Published

2018-02-28

Issue

Vol. 4 No. 1 (2018): February 2018

Section

Articles

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