A STUDY ON CONSUMER PERCEPTION AND AWARENESS TOWARDS GREEN PRODUCTS AND GREEN MARKETING
Keywords:
Green marketing, green products, eco friendly, perception, responsibility and awarenessAbstract
Green marketing is now no more an emerging trend and neither it is a new concept, the consumers are now becoming more and more aware about their responsibility towards the society. The current research is an effort to recognize the level of awareness consumers have in the tricity i.e. Chandigarh, Panchkula and Mohali through a questionnaire and a interview cum discussion method. The paper was framed after having a review of the literature of the previous research done in this context earlier and it was concluded that the level of awareness amongst the people in the triciy is very less and that there is a need to make more efforts by the government and the concerned authorities to make people aware and make them feel their responsibility towards the environment.References
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