A STUDY ON FACTORS AFFECTING CONSUMER BUYING DECISION TOWARDS SELECTED FMCG PRODUCTS WITH SPECIAL REFERENCE TO SATNA, M.P.

Abstract

Fast Moving Consumer Goods are products that have a high turnover rate and a low cost. FMCG products are those that are replaced within a year of purchase. Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), while the absolute profit made on FMCG products is relatively small, they typically sell in large quantities, so the cumulative profit on such products can be substantial. The study's objectives, To investigate the factors influencing FMCG product purchases in the Satna District. The study's methodology is a combination of descriptive and analytical methods. The interview schedule is one of the tools used to collect primary data.