A COMPARATIVE STUDY OF WORKING CAPITAL MANAGEMENT OF DABUR INDIA AND MARICO

Abstract

Working capital is the life blood of any business. The management of
Working Capital is one of the most important and challenging aspect of the overall
financial management. Only more effective and efficient management of working
capital can ensure survival of a business enterprise. Working Capital Management is
concerned with the management of the Current Assets and Current Liabilities and
the interrelation that exists between them. The purpose of this study is to
investigate the impact of working capital management on profitability, liquidity &
risk on the Dabur India & Marico. The data has been collected from secondary
sources and various statistical tools like average, Spearmans coefficient of
correlation and accounting technique such as ratio are used in this study. The
study reveals that there is a positive relationship between profitability and risk as
well as negative relationship between liquidity and profitability.